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Monitoring client satisfaction and post-sale services

Monitoring client satisfaction and post-sale services

A leading player in construction contracted Ellipse Marketing to conduct periodic surveys among the company’s clients, in order to monitor the evolution of their satisfaction levels and to evaluate post-sale services.

 Reseach goals:

  • Identifying the client’s level of satisfaction
  • Evaluating post-sale services

 Solutions implemented by Ellipse Marketing:

  • Annual barometer for client satisfaction
  • Follow-up to evaluate post-sale services


  • The evolution of the general satisfaction index
  • The evolution of the client’s level of satisfaction towards the most important aspects in the client’s relationship with the company (the importance-satisfaction matrix)
  • The clients’ complete profile
  • Strong and weak points of the post-sale service

Benefits offered by an Ellipse Marketing market survey:

  • The real-time adaptation of research tools to the client’s problems
  • Reliable, high-quality results, available in the shortest amount of time
  • Experienced gained from large-scale projects
  • A stable interlocutor, with a solid culture of active listening

Your action plan

Key Stories


Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?