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Quantitative study

Quantitative study

By using large population samples, a quantitative study collects a large volume of information.

The results of a quantitative study are interpreted to generate relevant conclusions for future strategic decisions.

In practice:

Ellipse Marketing offers complete, reliable and deliverable solutions aiming to decipher the target audience’s and market’s demands.

As we conduct quantitative research, we most often employ instruments such as:


Hybrid surveys, which include both qualitative and quantitative research methods, are ideal if one wants to fully explore the target audience’s opinions and perceptions.

 Lexicon:

A quantitative study uses structured interviews to obtain concrete results and statistical data from the target audience which can generate the outline for specific tendencies.

To obtain reliable results, interviewing a large sample is essential, being the only way to ensure representational relevance for the target audience.

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Key Stories

 

Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...


 
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Market research architecture

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