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Product/Service Research

Product/Service Research

An efficient product or service design is based on thorough knowledge of the relationships built between the target public and the brand. A Product / Service Research has relies on this strategic objective.

In practice:

We implement research methods and tools that aim to see the product through from its inception to its optimization and strategic (re)positioning on the market.

The design of a market survey focused on products/services depends on the type of public targeted and on research goals:

BtoC Approach
BtoB Approach
  • Product testing
  • Price monitoring
  • Prospective survey              
  • Mystery Client
  • Merchandising
  • ...
  • Service benchmarking
  • Market positioning analysis
  • Evaluation of market notoriety
  • Merchandising
  • Strategic criteria for choice
    of service
  • ...

The benefits of our experience:

A culture of active listening and understanding of research requirements is the main engine behind the evolution of Ellipse Marketing’s research tools and methodologies.

The generous volume of market survey and Product/Service research survey projects conducted by Ellipse Marketing allowed us to answer strategic questions on behalf of our clients, such as:

  • Is it the right time to launch the product/service on the market?
  • How is the company product perceived by consumers?
  • How is the product/service positioned in relation to the competition?
  • How are my company’s services perceived by clients?
  • Which are the strategic elements influencing interaction with the company products/services?

Contact

Key Stories

 

Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...


 
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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...

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Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?

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