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Product optimization for any target

Product optimization for any target

Product optimization doesn’t focus on the respective product itself, but rather on analyzing its potential acceptance by consumers and on its capacity to efficiently answer new demands.

Product optimization is certainly one of the more important types of research conducted by companies. Attaining a level perceived to be superior in a product category is the surest way to increase brand value, maintain the loyalty of your clients and stimulate profitability.

The cornerstone motivation of a ‘product optimization’ survey: the relationship between satisfaction and loyalty is not directly proportional. 

In what situation must one emphasize discrimination, when must one increase the frequency with which one is getting in touch with consumers and how can one’s relationships with its clients be strengthened?

This arbitration must be conducted depending on how well-differentiated the product/service is on the market, on the heterogeneity of one’s client base, on the intensity of competition, on the level of involvement generated by the product/service and on frequency of acquisition.

The label “by Ellipse Marketing” guarantees the analysis of key variables so as to optimize the implementation of client-retention programs and, implicitly, to increase product performance on the market.

 What do you obtain following a “product optimization” survey:

  • Climbing a level above competing products
  • Monitoring potential threats posed by competing products
  • Optimizing advertising costs
  • Measuring product age (shelf-life focused survey)
  • Evaluating the quality of products by origin of manufacturer
  • Estimating the clients’ level of acceptance for new products
  • Determining an optimal mix of ingredients or properties, taking into account your price or business policy

Taking into account the type of public, BtoB or BtoC, research objectives and the focus on the optimization of a product or service, one may implement different types of survey: Product/service benchmarking, Product testing, In-hall survey, In-depth interview, Mystery shopping.

Ellipse Marketing optimizes your product

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Market research architecture

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In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?