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Pricing survey

Pricing survey

Keeping up with the market you are active in requires an increased level of flexibility when it comes to adapting and implement a price survey.

In practice:

Consumer perception and behavior are continuously evolving, creating demand for Ellipse Marketing to conduct permanent monitoring in order to provide the agility is has accustomed its clients to.

Depending on the research goal and the target public, the courses of action seeking to implement price-focused market surveys are the following:

BtoC Approach
BtoB Approach
  • Price monitoring
  • Price perception
  • Factors which influence the
    decision to buy
  • ...
  • Positioning according to price
  • Analysis of additional services
  • Purchase behavior
  • Price monitoring
  • ...

The benefits of our experience:

Owing to its openness towards the clients’ requirements, Ellipse Marketing approaches market surveys as ever-shifting and ever-adapting processes, depending on the state of the market.

Having accumulated a generous volume of price-focused marketing research experiences, we can successfully answer questions such as:

  • Which are the current market prices?
  • How can I best position my product/service according to price within the context of the target market?
  • What’s my competition up to?
  • How do I position myself in relation to the competition?
  • How are my products/services perceived by comparison with those of the competition?


Key Stories


Monitoring client satisfaction and post-sale services

Key elements of an Ellipse Marketing market research focused on client loyalty strategy... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?