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Point-of-Sale Analysis

Point-of-Sale Analysis

Monitoring behavior and stimulants leading to an increase in client satisfaction at the point of sale forms the basis of a POS research.

In practice:

POS activity requires the constant involvement of your teams. Ellipse Marketing offers you all the necessary support, both in terms of counseling on improvements, as well as evaluating the way in which your products/services are presented at the POS.

The research goals and the target public’s typology are the main selection criteria when it comes to implement said market research. Thus, we have:

BtoC Approach
BtoB Approach
  • Observing consumer behavior at
    the shelf
  • POS Analysis
  • Testing recommendations from
    the sales representative
  • Mystery Shopping
  • ...
  • Testing competing POS services
  • Testing the selling process
  • Mystery Client
  • ...

The benefits of our experience:

Improving consumer experience and optimizing key elements at your POS are made possible by keeping in touch with daily events in real time and by reliable analysis instruments.

Ellipse Marketing’s solid experience in market research allows us to approach strategic questions such as:

  • How can I better position my products at the POS?
  • How are my products presented at the POS? What about my competition’s products?
  • How can I improve my clients’ experience at the POS?
  • How do the company’s employees behave at the POS?
  • How do the employees of the competition behave at the POS?


Key Stories


Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?