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Redefining Mystery Shopping investigations

Redefining Mystery Shopping investigations

Because your clients’ profile is continuously being diversified and the way they interact with the product is evolving, reliable testing of services around a product is done by involving all commercial aspects that contribute to consolidating client loyalty.

A mystery client must be a real client of your company’s services/products to be able to genuinely evaluate your employees’ performance. Moreover, the training requires testing and learning a skill which allows one to surprise an exhibition of the subtler aspects of your services in front of the client.

 A Mystery Client initiative is, first and foremost, a qualitative process

The “by Ellipse Marketing” label guarantees a reliable Mystery Shopping evaluation, which goes beyond the evaluation form and surprises qualitative aspects. Thus, your teams’ capacity to adapt and authentically empathize is evaluated. The key to retaining your clients is to cultivate and guide the human and social aspects which occur during sales interactions.

The objectives of Mystery Client initiatives developed by Ellipse Marketing are built specifically to identify the ways in which your employees’ performance may be improved. The aspects focusing on team sanctions are discouraged to facilitate building a trust-based relationship between the company and sales counselors.

The label “by Ellipse Marketing”, associated to a Mystery Shopping survey, guarantees you that, first and foremost, the problems your company is facing are being understood. Beyond this point, experience has the final say in the success of mystery client projects.

Consultancy concerning the identification of appropriate ways in which one may cultivate key aspects within the commercial behavior of your teams is the next natural step to consolidate your relationship with your clients long term.

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