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Mystery Client

Mystery Client

A constant of all successful companies on the market is the quality of their human resources. A strategic objectives is thus forming and harnessing the potential of this resources, leading to the company’s market growth.

In practice:

Ellipse Marketing implements Mystery Client initiatives by respecting your client profile, so as to be able to genuinely evaluate the customer experience at the point-of-sale.

You can count on continuously optimized Mystery Shopping research instruments, adapted to your projects in real time and having a quality honed to capture subtleties in the behavior of the sales team.

Depending on the method and the target audience for the Mystery Client survey, it can be split into:

BtoC Approach
BtoB Approach
  • Mystery Shopping
  • Web Mystery Client
  • Mystery Merchandising
  • Merchandise Assortment          
    Mystery Observing
  • ...
  • Mystery Calling
  • Secret client for the competition
  • Reward Mystery Client
  • ...

The benefits of our experience:

Through Mystery Client visits we aim to put at your disposal all the necessary information to identify specific solutions of maximum effect.

Ellipse Marketing’s Experience in Mystery Shopping research allows it to tackle strategic questions such as:

  • How can I improve the clients’ experience at the Point-Of-Sale?
  • How are the company’s products presented at the Point-Of-Sale?
  • How are the company’s employees reacting when faced with difficult clients?
  • How are the competition’s employees behaving at the Point-Of-Sale?


Key Stories


Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?