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Marketing survey

Marketing survey

In an environment evolving at ever increasing speed, successful marketing studies are always defined close to your clients, consumers and buyers, to facilitate immediate action answering their needs and expectations.

In practice:

Ellipse Marketing assists companies in taking strategic decisions through insight into and the analysis of their market environment.

Depending on the research goal and the target public, the following methods may be employed to exploit marketing research:

BtoC Approach
BtoB Approach
  • Benchmarking                 
  • Satisfaction survey
  • Brand awareness
  • ...
  • Fact-finding survey /
    Desk research
  • Lead generation
  • Competitive Intelligence
  • ...

The benefits of our experience:

Only through listening to and the understanding of your concerns are we able to constantly and gradually improve the performance of our marketing survey and the methodological tools we are placing at your disposal.

Over numerous marketing research projects conducted by Ellipse, we were able to follow through strategic questions for our clients, such as:

  • How will my new product / marketing project be perceived by consumers?
  • Is it the right time to launch my project on the market?
  • Who are my clients / consumers?
  • How do I position myself in relation to my competition?
  • What’s my clients’ level of satisfaction towards the offers I have launched on the market? How can I retain them?

Contact

 Read further:

Key Stories

 

Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...


 
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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...

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Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?

read more...