The evolution of your company’s KPIs, through a certain time period, in relation to the evolution of the competition within your business sectors, is our main focus in a benchmarking survey.
In practice:
The results of the Ellipse Marketing benchmarking survey provide key reference points which constitute the basis on which your company’s performances are evaluated and, moreover, represents a source that fuels a continuous learning process.
Benchmarking typologies which can be implemented within your project, based on your objectives:
- Internal benchmarking
- External benchmarking – competitive
- Functional benchmarking
- Process benchmarking
- Generic benchmarking, based on innovation
- Strategic benchmarking
- Cooperative benchmarking
Lexicon:
In general, benchmarking is a qualitative instrument whose objective is to continuously improve process management within your company. Thus, within a benchmarking survey, one constantly analyzes best practices by comparing them with those employed by other leading companies.
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