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The evolution of your company’s KPIs, through a certain time period, in relation to the evolution of the competition within your business sectors, is our main focus in a benchmarking survey.

In practice:

The results of the Ellipse Marketing benchmarking survey provide key reference points which constitute the basis on which your company’s performances are evaluated and, moreover, represents a source that fuels a continuous learning process.

Benchmarking typologies which can be implemented within your project, based on your objectives:

  • Internal benchmarking
  • External benchmarking – competitive
  • Functional benchmarking
  • Process benchmarking
  • Generic benchmarking, based on innovation
  • Strategic benchmarking
  • Cooperative benchmarking


In general, benchmarking is a qualitative instrument whose objective is to continuously improve process management within your company. Thus, within a benchmarking survey, one constantly analyzes best practices by comparing them with those employed by other leading companies.


Key Stories


Market analysis for expansionary development

Key elements of an Ellipse Marketing market research focused on the expansionary development strategy... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?