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Market analysis for expansionary development

Market analysis for expansionary development

A leading FMCG company chose Ellipse Marketing to conduct a strategic analysis of the market environment and pursue possible leads for the development of its business on new markets.

 Research goal:

  • Analysis of development opportunities on a target market
  • A complete analysis of potential clients

 Solutions implemented by Ellipse Marketing:

  • Fact-finding survey
  • Lead generation projects


  • Perspective over the targeted market’s context
  • The typology and ranking of the most important market players
  • Benchmarking of competitors
  • “Good practices” identified on the market
  • The profile of potential clients and the availability to contract desired services
  • Risks to be avoided during development in the market

Benefits offered by an Ellipse Marketing market survey:

  • The real-time adaptation of research tools to the client’s problems
  • Reliable, high-quality results, available in the shortest amount of time
  • Experienced gained from large-scale projects
  • A stable interlocutor, with a solid culture of active listening

Your action plan

Key Stories


Communication initiatives within digital environments

Key elements of an Ellipse Marketing's communication initiative...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?