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Market analysis for expansionary development

Market analysis for expansionary development

A leading FMCG company chose Ellipse Marketing to conduct a strategic analysis of the market environment and pursue possible leads for the development of its business on new markets.

 Research goal:

  • Analysis of development opportunities on a target market
  • A complete analysis of potential clients

 Solutions implemented by Ellipse Marketing:

  • Fact-finding survey
  • Lead generation projects

 Deliverables:

  • Perspective over the targeted market’s context
  • The typology and ranking of the most important market players
  • Benchmarking of competitors
  • “Good practices” identified on the market
  • The profile of potential clients and the availability to contract desired services
  • Risks to be avoided during development in the market

Benefits offered by an Ellipse Marketing market survey:

  • The real-time adaptation of research tools to the client’s problems
  • Reliable, high-quality results, available in the shortest amount of time
  • Experienced gained from large-scale projects
  • A stable interlocutor, with a solid culture of active listening

Your action plan

Key Stories

 

Communication initiatives within digital environments

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Market research architecture

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