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Intercept interview

Intercept interview

By listening and understanding the challenges you are facing, we efficiently adapt our research methods and instruments to your business’ needs.

In practice:

We understand the stakes behind the interviews we conduct on profiles key for your commercial strategy. On the spot contact with your concerns, combined with our expertise, are essential to the optimization of quantitative interviews such as the intercept interview.

We have conducted intercept interviews, for our clients, such as:


 Lexicon:

An Intercept Interview is a method of quantitative research which helps one test products, evaluate consumer satisfaction or simply apply questionnaires on broader marketing themes.

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Key Stories

 

Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...


 
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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...

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Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?

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