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In-depth interview

In-depth interview

Interviewing key consumers and clients for your business strategy is our main objective.

We emphasize the qualifications of our respondents according to pre-existing research criteria to obtain easy to implement results within your market.

In practice:

The results provided by Ellipse Marketing following in-depth interviews offer an exhaustive account of the complex experience consumers engage with a brand.

The dialogue taking place within an in-depth interview explores everything, from the factual dimension of the respondent’s experience with a brand to the dimension of perceptions and attributed significance. Thus, one explores all the following constructs:

  • Behaviors – what the respondent did or does
  • Opinions/values – what the respondent thinks about the subject
  • Sentiments – what the respondent feels, rather than what he thinks
  • Knowledge – what the respondent knows about the subject
  • Sensations – what the respondent saw, touched, heard, tasted or smelled

Ellipse Marketing conducts in-depth interviews both for BtoB strategies, as well as for BtoC strategies. We transform your concerns into questions for the target audience and we obtain the answers we sought

 Lexicon:

The in-depth interview is a very useful qualitative data research technique to reach a variety of objectives, including estimating one’s needs, refining strategies and marketing planning.

The in-depth interview is suited for situations where one wishes to apply open questions which involve data collection on a more limited sample, as opposed to quantitative techniques.

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Evaluating POS consumer experience

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