Get to know us

In-depth interview

In-depth interview

Interviewing key consumers and clients for your business strategy is our main objective.

We emphasize the qualifications of our respondents according to pre-existing research criteria to obtain easy to implement results within your market.

In practice:

The results provided by Ellipse Marketing following in-depth interviews offer an exhaustive account of the complex experience consumers engage with a brand.

The dialogue taking place within an in-depth interview explores everything, from the factual dimension of the respondent’s experience with a brand to the dimension of perceptions and attributed significance. Thus, one explores all the following constructs:

  • Behaviors – what the respondent did or does
  • Opinions/values – what the respondent thinks about the subject
  • Sentiments – what the respondent feels, rather than what he thinks
  • Knowledge – what the respondent knows about the subject
  • Sensations – what the respondent saw, touched, heard, tasted or smelled

Ellipse Marketing conducts in-depth interviews both for BtoB strategies, as well as for BtoC strategies. We transform your concerns into questions for the target audience and we obtain the answers we sought


The in-depth interview is a very useful qualitative data research technique to reach a variety of objectives, including estimating one’s needs, refining strategies and marketing planning.

The in-depth interview is suited for situations where one wishes to apply open questions which involve data collection on a more limited sample, as opposed to quantitative techniques.


Key Stories


Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...

Search entre Pros ASM Technologies Formatis Super Bet Axigen (Gecad Technologies) Myunik Resolution Bio Ka Te NaviMag DI&TRADE Dalo Beler Soft Home2Time Concept Consulting Prospectiuni Sabrini Optimed Axima Suez Performance Profile Termes studio SVP service Universitatea Politehnica Bucuresti Cefora Corporate Rou-Asept Achat entre Pro Pregis Company Anchor Grup Pimkie Ada Computers Assystem Romania Astra Sport Bets (Casa Pariurilor) Bouygues Saint-Gobain PAM Mobexpert Dassault Systemes Motor Jeans UTI Kone Lindab Romconsulting Radox Iseom CBA Albatros Chira Attorney's Law Office CEVA Logistics AEP Groupe Cillit Water Technology Baumix Dacia CAN-PACK
Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?