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Field research

Field research

The basis of reliable market research is direct contact with the market and its players.

Ellipse Marketing cultivates both the active listening of our clients’ concerns, as well as of target audiences, so as to nourish its capacity to propose the very best methods of communication between the two parties. This is the only way to create long-lasting relationships between companies and clients.

In practice:

Field research is one of the basic research methods employed by Ellipse Marketing to ensure direct contact with the demands and behaviors of the target audience.

We conduct field research in two ways, depending on the survey’s profile:

  • The exploratory/investigative method, through individual interviews with the target audience
  • Direct observation

Depending on where it fits in these two categories, field analysis returns different results.

Field research is used within all types of marketing surveys, from fact-finding research to quantitative and qualitative surveys which aim to interview the target audience and key persons within your field directly.


The results of field research are concrete and do not provide perceptions. Following such research, investigators are closer to the real situations the target audience finds itself in.

In product development, field analysis is considered to be an absolutely necessary practice in market research.


Key Stories


Monitoring client satisfaction and post-sale services

Key elements of an Ellipse Marketing market research focused on client loyalty strategy... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?