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Field management

Field management

Data reported after a quantitative market research has been conducted is, in general, the result of the efficient administration of all field management processes.
Implementing rigorous procedures and involving proven human resources ensures that the information reaching your teams is true in relation to the perspectives identified among the target audience.

In practice:

Beyond the design and planning of the research methodology, Ellipse Marketing invests strategic resources in field management, so that collected data can pass through high quality, correctly implemented filters.

The main components of field management include:


Zoom:

Field management reunites all data monitoring and collection activities, coordination and control of all involved resources.

Data verification and control is conducted in real time, forming the core of a complete analysis and that the conclusions thus formulated will correspond to realities in the market.

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