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Field Management "by Ellipse Marketing"

Field Management

The expertise possessed by the human resources involved in the project and the quality of applied procedures are the key elements of the Field Management activity.

Moreover, genuinely efficient Field Management goes beyond long-distance resource management and takes place in the field, in the middle of research initiatives.

Over 90% of ad-hoc study projects include field activity more or less. Thus, in order to ensure the quality of the data submitted for analysis, one must ensure reliable Field Management.

The “By Ellipse Marketing” label stands for the following Field Management philosophy:

True adaptation of research instruments to client issues

Ellipse Marketing’s priority is understanding client issues and limitations. We position ourselves as strategic partners as we elaborate, in a shot amount of time, ad-hoc research solutions which guarantee your projects will succeed within deadlines.

Guaranteeing data quality

Achieving this objective is guaranteed by implementing work processes which are rigorously respected and by integrating quality control at each stage of field research.

Profiting from the benefit of experience when adapting to field conditions

We have consolidated a rigorous field research expertise and a solid Field Management know-how, owing to challenges we have tackled within previous market survey projects. We have a clear objective, to identify solutions adaptable to any limitations and to develop innovative instruments capable of solving issues in the field.

Key Stories


Monitoring client satisfaction and post-sale services

Key elements of an Ellipse Marketing market research focused on client loyalty strategy... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?