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Field data collection

Field data collection

The correct and efficient application of investigative instruments in marketing research is just as important as choosing the right research strategy for Ellipse Marketing.

We guarantee rigorous field data collection processes for our clients, providing them with genuinely operational conclusions in their business sector.

In practice:

Ellipse Marketing emphasizes selecting interviewer profiles qualified for the type of research, the work environment and the type of the target audience.

Field data collection is closely connected to the research instrument one employs, respectively questionnaires recorded on paper or within an electronic device. Multiple types of field interviews can be conducted, yet collection is the same for all, respectively:

  • Identifying the target audience’s correct profile
  • The respondent’s qualification to participate in the survey
  • Applying the research questionnaire
  • Validating the questionnaire as part of quality control
  • (Reintroducing the field questionnaire for complete or partial rectification)
  • Centralizing and coding the questionnaire for analysis

Zoom:

Field data collection takes place under direct supervision from Field Management and is one of the main areas of focus for constant process improvements.

We know all the incongruities that can intervene at this stage, thus we have formed teams and developed instruments to reduce and optimize collection and verification times.

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