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Ethnography

Ethnography

The prolonged observation of the target audience’s real context is an instrument Ellipse Marketing employs successfully. Research reports resulting from such observation reflect a reality which you must understand and tackle in full confidence.

In practice:

Through ethnography we offer complete insight into the target audience’s perceptions and visions, fact which will allow you to take strategic decisions in full confidence.

We practice ethnography because it allows us to tackle the following strategic aspects in-depth:

  • Observing the consumer’s behavior
  • Understanding and analyzing the consumer’s culture
  • Defining the context in which the consumer is active
  • Establishing the focus to target the consumer

 Lexicon:

Ethnography is a qualitative survey method focused on researching social interactions, behaviors and perceptions taking place within groups, teams, organizations and communities.

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Key Stories

 

Market analysis for expansionary development

Key elements of an Ellipse Marketing market research focused on the expansionary development strategy... read more...


 
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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...

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Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?

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