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Employer Brand research

Employer Brand research

In the current context, difference in communication is essential if one is to draw an increasing mass of high-potential employees. Employer Brand research is built specifically to obtain answers concerning the best ways to position and adapt to various targeted environments.

In practice:

Ellipse Marketing assists companies in building a powerful and coherent image, which corresponds with the target public’s expectations.

We’ve diversified the methods through which we implement Employer Brand survey’s depending on ample research themes:

  • Barometer for the employer’s image
  • Social rating
  • Mirror surveys
  • The employer’s perception of the company by comparison with the competition
  • HR Exit Interview
  • ...

 The benefits of our experience:

Listening and understanding image concerns from the employer’s angle provides us the strength to constantly improve the performance of the initiatives we are implementing.

Accumulating solid HR and Employer Brand research expertise led us to multiple strategic questions, such as:

  • How is the company perceived as an employer?
  • How can one recruit the best qualified profiles?
  • How can one analyze in depth the potential employees’ market?
  • What’s the company’s global image, both internally and externally?


Key Stories


Communication initiatives within digital environments

Key elements of an Ellipse Marketing's communication initiative...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?