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Key Stories

 

Monitoring client satisfaction and post-sale services

Key elements of an Ellipse Marketing market research focused on client loyalty strategy... read more...


 
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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...

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Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?

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