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Coordination and Control

Coordination and Control

Optimizing processes and minimizing risk are constants of the coordination and control activity on which Ellipse Marketing is basing the high quality level of its delivered results.

No matter the type of survey or marketing activity, our objective is to answer your requests as fast as possible and to offer you as much time as viable to implement the solutions we are proposing.

In practice:

Ellipse Marketing is adapting its plans and priorities depending on developments concerning its clients’ activities. We are accustomed to fulfilling urgent demands and we stand by you as you negotiate your way out of the potential time crisis.

Activities involved in the coordination and control of market research have numerous activities. We will exemplify by listing the big categories we have created for this stage of the project:

  • Supervising the correct use of work instruments
  • Priority control
  • Monitoring the research sample (no. of questionnaires, quality of answers, meeting quotas, etc.)
  • Coordinating optimization within the project and between projects
  • The control of internal and external resources allocated to the project
  • Coordinating corrective action
  • Controlling milestones and deadlines
  • Verifying and validating the output of each activity provided in the project
  • Follow-up


The coordination and control activity is part of any Ellipse Marketing project’s management. Depending on its type, we apply internal quality control procedures optimized over long periods of time.

The quality of each stage’s output is, however, essential, and observing the process seeking for future improvements is something we heavily focus on. This approach allows us to move beyond our limits and constantly offer you better deliverables.


Key Stories


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Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?