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Consumer insight management

Consumer insight management

Living the consumer experience and conducting the quality of service audit

True answers can only be learned from a correctly qualified target audience.
Consumer insight management analyzes key consumer profiles, the ones who decide the marketing strategy’s success trajectory.

Ellipse Marketing’s experience is based on the adaptation of required research instrument to company specifics.

The objective is to offer operational answers concerning insight over consumer experience and service performance in the target audience’s real environment.

Examples of fields Ellipse Marketing has intervened in:

FMCG, banking sector, pharma, IT&C etc.

Covered area:

local/national

Implementation:

POS analysis, mystery client, quantitative study, qualitative study, ad-hoc survey

The quality of market research results depends on whether the correct understanding of your strategic concerns has been granted appropriate importance.

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Ellipse Marketing's Focus:

Key Stories

 

Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...


 
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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...

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Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?

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