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Competition analysis

Competition analysis

Within the competitive markets companies have to deal with, research of one’s competition is a custom-made tool seeking to obtain answers on how to safely anticipate and adapt to the demands of the target public.

In practice:

Ellipse Marketing delivers research solutions focused on your competition based on a thorough understanding of client needs and the custom-made design of its tools.

Taking into account the research goal and the target public, there are two courses of action available:

BtoC Approach
BtoB Approach
  • Analysis of competing products on the market
  • Monitoring prices on the market
  • Brand awareness
  • ...
  • Market positioning
  • Benchmarking
  • Analysis of competing services on the market
  • Competitive Intelligence
  • ...


The benefits of our experience:

Implementing a research methodology is not enough to identify solutions for your strategies. The investigation and agile adaptation of the employed tools ensure increased satisfaction towards the delivered results.

We have conducted numerous surveys focused on competition analysis with our clients. Thus, we are able to successfully approach research questions such as:

  • Who are the company’s competitors?
  • What is the company's competition up to?
  • Which are the target market’s “good practices”?
  • How is the company positioned in relation to the competition?


Key Stories


Market analysis for expansionary development

Key elements of an Ellipse Marketing market research focused on the expansionary development strategy... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?