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Communication Strategy

Communication Strategy

Whether we’re talking about corporate, commercial, internal or merely pedagogic communication, speaking on behalf of a company is, most of the time, a commitment. Having accumulated a considerable amount of experience in this field, Ellipse Marketing elaborates communication strategies whose impact has been evaluated in advance in a reliable and accurate manner.


A well-designed communication strategy allows the communication process to efficiently position itself in relation to the target’s requirements and expectations, as well as the promotion of an image and message that is easily assimilated by said target and more tangible.

Moreover, a pertinent communication strategy must also include the correct choice of instruments, communication support and respect for the company’s corporate image.

Based on these principles, when seeking to build a communication strategy, Ellipse Marketing is committed first and foremost to finding an answer to the questions below:

  • What are the goals of the communication?
  • What’s the target?
  • What’s the message that is to be relayed?
  • What’s the company’s position vis-à-vis its competition?
  • How could the company’s message be perceived?
  • What are the risks and eventual consequences?


Adaptable to various types of public and goals, communication can be conducted along various axes:

Internal communication 
  • Employee motivation
  • Employee retention
  • HR Exit Interview
  • HR event
  • Corporate communication
  • Event communication 
  • Corporate communication
  • Commercial communication

Evaluation before communication:

Because communication campaigns, no matter the size, tend more and more to become indelible, in order to be able to constantly assist its client companies in conceiving marketing & communication strategies, Ellipse Marketing emphasizes an accurate evaluation of short, medium and long term consequences.


Key Stories


Communication initiatives within digital environments

Key elements of an Ellipse Marketing's communication initiative...

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