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Evaluating POS consumer experience

Evaluating POS consumer experience

A leading retail company solicited Ellipse Marketing to find solutions so as to increase the performance of its POS teams and increase the level of satisfaction of its clients.

 Research goal:

  • Auditing services offered at POS by employees

 Solutions implemented by Ellipse Marketing:

  • Monthly Mystery Client visits
  • Periodic Exit interviews

 Deliverables:

  • Ranking of employee performance
  • Ranking of POS performance
  • Monitoring the evolution of the NPS (Net Promoter Score) brand indicator
  • Correlating the results of mystery client visits with those of exit interviews to evaluate the performance of those aspects deemed most important by clients

Benefits offered by an Ellipse Marketing market survey:

  • The real-time adaptation of research tools to the client’s problems
  • Reliable, high-quality results, available in the shortest amount of time
  • Experienced gained from large-scale projects
  • A stable interlocutor, with a solid culture of active listening

Your action plan

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