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Evaluating POS consumer experience

Evaluating POS consumer experience

A leading retail company solicited Ellipse Marketing to find solutions so as to increase the performance of its POS teams and increase the level of satisfaction of its clients.

 Research goal:

  • Auditing services offered at POS by employees

 Solutions implemented by Ellipse Marketing:

  • Monthly Mystery Client visits
  • Periodic Exit interviews


  • Ranking of employee performance
  • Ranking of POS performance
  • Monitoring the evolution of the NPS (Net Promoter Score) brand indicator
  • Correlating the results of mystery client visits with those of exit interviews to evaluate the performance of those aspects deemed most important by clients

Benefits offered by an Ellipse Marketing market survey:

  • The real-time adaptation of research tools to the client’s problems
  • Reliable, high-quality results, available in the shortest amount of time
  • Experienced gained from large-scale projects
  • A stable interlocutor, with a solid culture of active listening

Your action plan

Key Stories


Monitoring client satisfaction and post-sale services

Key elements of an Ellipse Marketing market research focused on client loyalty strategy... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?