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Client & Consumer Survey

Client & Consumer Survey

Each Client/Consumer survey requires a special research structure capable of offering strategies favoring market positioning.

In practice:

Ellipse Marketing has developed flexible and rigorous research tools which answer the demands of companies of all sizes, both locally and internationally.

Consulting the target public’s perspective, within a Client/Consumer survey, is achievable in two ways:

BtoC Approach
BtoB Approach
  • Brand awareness
  • Satisfaction barometer
  • Perception of the quality of services
  • Analysis of the Client/Consumer profile  
  • and behavior
  • Mystery Shopping
  • ...
  • Lead generation
  • Analysis of development opportunities
  • Segmentation
  • Mystery Client
  • Perception of the quality of services
  • ...

The benefits of our experience:

In all stages of research we filter our implementation processes and related methodology through the prism of your own requirements. This allows us to remain agile when adapting our tools and the delivery not only of research reports, but of solutions for the company’s concerns.

Ellipse Marketing’s experience in market research and Client/Consumer surveys allowed us to answer, together with our clients, strategic questions such as:

  • Who are my clients/consumers?
  • How do my clients/consumers behave towards the company brand?
  • How can I retain them?
  • How can I increase the number of clients?
  • How can I evaluate consumer experience in relation to the company’s product/service?


Key Stories


Monitoring client satisfaction and post-sale services

Key elements of an Ellipse Marketing market research focused on client loyalty strategy... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?