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Brand Analysis

Brand Analysis

In an environment where the particulars of each client are unique, brand research must be custom built to obtain answers concerning the best ways to anticipate and adapt to the target market.

In practice:

Ellipse Marketing implements brand surveys focused on listening to the client’s needs and adapting the tools employed in real time.

Depending on research goals and the type of public, surveys focused on brand analysis can be conducted in various ways:

BtoC Approach
BtoB Approach
  • Brand awareness
  • Brand satisfaction barometer 
  • Brand positioning
  • ...
  • Brand perception on the market
  • Strategic criteria for choosing a
    partner brand
  • Analysis of competing services
    on the market
  • ...

The benefits of our experience:

The investigation of and the opportunity to adapt, in real time, the methods and tools we employ as part of a marketing survey, represent the key to a successful research design. This is the only way to implement practical strategies, capable of winning the loyalty of the target public.

Over numerous brand research projects conducted by Ellipse, we were able to follow through strategic questions for our clients, such as:

  • How did consumer perception evolve in relation to the company brand?
  • Who are my clients / consumers?
  • How is the company brand positioned in relation to the competition?
  • What’s my clients’ level of satisfaction towards the company brand? How can I retain them?


Key Stories


Evaluating POS consumer experience

Key elements of an Ellipse Marketing market research focused on consumer experience... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?