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Ad hoc research

Ad hoc research

Current marketing research solutions are developed to answer the necessity for a customized client profile approach.

In practice:

The best method to answer client concerns is the design of an ad hoc survey, tailored for each client.

Depending on survey objectives, we combine survey methodologies and develop ad hoc tools to deliver an optimal research solution. We have multiple methods at our disposal:

BtoC Methods
BtoB Methods
  • Quantitative individual
  • Group interview
  • Barometer
  • ...
  • Benchmarking
  • Desk research
  • Qualitative interview
  • Lead generation
  • ...

The benefits of our experience:

Perfect adaption of research instruments to business concerns is reached by listening to and understanding of the challenges you are facing.

We are at our clients’ side and we have built up a solid experience, allowing us to tackle questions such as:

  • We are at our clients’ side and we have built up a solid experience, allowing us to tackle questions such as:
  • Is it the opportune moment to launch my product/company on the market?
  • Who are my clients/consumers?
  • How do I position myself in relation to the competition?
  • What’s my clients’ level of satisfaction in relation to what I am offering on the market? How can I retain them?
  • How can I improve my clients’ experience at the Point-Of-Sale?


Key Stories


Market analysis for expansionary development

Key elements of an Ellipse Marketing market research focused on the expansionary development strategy... read more...

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Your clients’ satisfaction: possible interpretations?

Your clients’ satisfaction: possible interpretations?

In the current context, the CRM strategy is mainly focusing on the exchanges between clients and company...


Market research architecture

Market research architecture

In the field of market research, the entire process must be built on two fundamental questions: What’s happening (descriptive research)? Why are those things happening (exploratory research)?